Beauty supplier launches fundraising drive in new charity partnership

Sally Beauty Holdings UK and Ireland (SBH) made the directors the clients last Friday as a fundraising effort for its new charity of choice, The Little Princess Trust. The employee event at its headquarters in Wokingham was in support of the charity, which provides real hair wigs to children who have lost their hair through cancer or other medical treatments.

A game of ‘I’m a Director, Get Me Out of Here' was played, where sponsored directors were treated to gruesome beauty treatments such as maggot and slime facials, and a “detox” smoothie of garlic, chili and fish. Money was also raised through a product sale.

Richard Hull, Managing Director, SBH UK and Ireland, said, “We are delighted to be supporting the Little Princess Trust as it is a charity that is not only close to our hearts, but also one where we can make a real difference to the work that they do. After a great start on Friday, we hope that every little bit of effort that we make across the business can help support this worthy cause. We look forward to seeing lots of fundraising activity happening across Salon Services in the coming months”.

Monica Glass, Charity Manager at the Little Princess Trust said, “Everyone connected with the Little Princess Trust is very grateful to the Directors and staff at SBH UK & Ireland for their support and enthusiasm. We are a small organisation which continually strives to have a significant, positive impact on children's lives by supplying them with a real-hair wig at what is an incredibly stressful time in their lives, namely when they are suffering with cancer. The Trust relies solely on the generosity of kind and enthusiastic supporters such as the staff at SBH UK & Ireland and we are honoured that we shall benefit from their efforts this year.”


Meanwhile, the distributor has unveiled a new UK distribution centre. The purpose-built centre in Walker Park, Blackburn is set to service all 260 Sally Beauty and Salon Services stores across the UK and Republic of Ireland.

Built to keep up with the demand of beauty and hair professionals, the 18,000 sq m centre opened its doors on May 31, and will improve stock levels across its UK store network by storing 6 million items across around 8,000 product lines.

“We know that we can improve our service to customers through improvements in availability of products in our stores,” commented Richard Hull, Managing Director, SBH UK & Ireland. “We have made a significant investment in state of the art in-house operations, and we’re confident that our customers will see improvements in this area in the months ahead.”