Bespoke blending among product innovations launching at Excel

The Professional Beauty show at London's Excel, on February 22-23, is the place for visitors to discover new product innovations, and this year personalisation and targeted body treatments are on trend.

Nail distributors Louella Belle will be unveiling its major new brand Salt of the Earth on J4. The US spa brand involves bespoke blending of scrubs and cream for mani, pedi and body treatments.

Meanwhile, Italian spa brand Comfort Zone will unveil a host of new products under the Body Strategist brand, designed to help clients target cellulite in the shortest time possible. Visitors can find out more on stand W11.

Caci will showcase a new generation SkinBreeze device on N12, which introduces ozone therapy technology to the machine’s repertoire, adding skin tightening to it treatment portfolio.

Spring will also bring new body launches from Decléor on stand Q12, where visitors can find out about its multipurpose Aroma Nutrition Dry Oil, which can be used on the body or hair.

Make sure you don't miss out. For free entry to the show, register at www.professionalbeauty.co.uk/london