Calum Best's favourite treatment to be launched at Professional Beauty

Celebrity favourite Lava Shells celebrates its 6th birthday with the NEW “Lava Recovery for Men” launch at Professional Beauty.

The Recovery treatment is popular with a number of professional athletes who receive the treatment as part of their training programme. Fitness fanatic Calum Best who is one of the treatments biggest endorsers says “The Lava Shell Recovery is the best deep tissue massage I’ve ever had”. Other celebrity fans include Danny O’ Donoghue, Duncan James and Simon Webbe who returned to his personal favourite Lava Rescue Massages during his recent Strictly Come Dancing stint.

The new treatments have been launched after many months of development and testing in response to feedback from existing salons and spas that were keen to be able to offer a treatment tailored more specifically to the needs of their male clients.
The Lava Recovery for Men treatments are three:
·         Lava Recovery for Men – Deep Heat Relaxation (60 minutes)
Recovery Full Body Massage for the ultimate therapy that is both energising and relaxing.
·         Lava Recovery for Men – Deep Heat and Ice Rescue (30 minutes)  
Recovery Back, Neck and Shoulder Massage tailored to suit individual needs to ensure exceptional results.
·         Lava Recovery for Men – Deep Heat and Ice Rescue (45 Minutes)
Recovery Back, Neck, Shoulder and Leg Massage for a powerful release of tension that is both relaxing and energising.
The Recovery treatments give the opportunity for businesses to increase their male treatment menu while also giving male clients an offering that is more appealing to their requirements. 

Find out more on stand T21 at Professional Beauty London, on 22-23 February at ExCeL London.

Register for your FREE ticket here.