Double-digit growth for oil, mud and clay products in the US prestige skincare market

Above: An image of the Clayspray skincare range 

Skincare oils and mud and clay based products are seeing double-digit growth in the US prestige beauty market, according to market analysts the NPD Group. 

Sales of prestige skincare oils grew by 22% between May 2014 and April 2015, to reach US$58.5 million (£37.8m). Sales of mud and clay products rose by 53% in the same period, totalling US$27.9m (£18m). 

The figures constitute a tripling of the revenue generated from sales of skincare oils in the past five  years, and a quadrupling of the revenue from clay and mud products. 

Karen Grant, global beauty industry analyst at The NPD Group, said: “The growth in oils and clay/mud comes on the heels of the shift to more primary facial care products we first began (seeing) about five years ago." 

“While corrective anti-aging treatments are still an important part of the facial skincare market, the consumer is increasingly recognising that there are other vehicles that provide great looking skin.”

Oil products are most common in the shape of facial moisturisers. The greatest increase in the sales of oil-based skincare products was, however, seen in the cleanser category. 

The most popular use of mud and clay in skincare is in the format of mud masks.

NPD reported that a similar rise in the sales of oil and clay/mud products has also been seen in other countries around the world, including France, the UK and Spain.