Fake Bake signs 'real women' to front next campaign

Tanning company Fake Bake has announced six "real women" as the new faces of the brand.

The six women will front Fake Bake's next ad campaign and were chosen as winners of the brand's Real Women Fake It competition, by a judging panel that included reality stars Sam Faiers and Josie Gibson.

The winners are: Kathryn Adams (top right), an army medic who was deployed to Afghanistan less than a month after getting married. She returned in April 2012 and later had a daughter, Poppy.

Chloe Gamblin (top centre) who after being taunted by school bullies decided to take charge of her weight and slimmed down from a size 20 to a 12-14. She then entered the Miss Beauty England Pageant where she won Miss Somerset.

India Miles (top right), who is described as a typical “girl next door” whose life turned upside down when she discovered she was already five months pregnant at the age of 19.

Gemma Flanagan (bottom left), who for two years has battled with an illness called Guillian Barre Syndrome, which has now left her disabled. With her crystal-adorned crutches, Flanagan does not let the illness get in the way of her looking glam and having fun.

Nichola Cannon (bottom centre) brought up her son as a single mum after becoming a victim of domestic violence. She has since dedicated her time to charity work and has risen over £90,000 for several charities.

And Alice Dyer (bottom right). With her perfectly painted nails, shapely eyebrows and a wardrobe to be envious of, you would never guess that Dyer is in fact a farmer.

The competition was launched to find six “real women”, one to match each of Fake Bake’s signature tans, and was run through the brand’s Facebook page.