Growth in nails sector buoys industry

The UK’s professional beauty market saw robust sales in 2012, according to the latest data from analyst Kline Group.

Niche and emerging areas of the market enjoyed the most growth last year. The Nails sector, which only accounts for a small proportion of the professional hair and beauty market, saw a 30% sales increase along with a boom in the number of nail salons opening. Kline Group attributes this success to the constant innovation and novelty in the nails sector.

There has also been noticeable growth in the UK’s professional skincare market, buoyed by the success of the medical care providers sales channel. While both salons and spas and the beauty institutes sales channels saw sales declines in 2012, the medical care providers channel grew to around 13% of sales. The professional skincare market in the UK is the second largest in Europe after France.

Britain’s cultural diversity has helped boost sales of products in burgeoning categories such as whitening and hyperpigmentation, which account for 11% of at home face care sales.

Kline also notes that the at home beauty devices market is making steady growth, as manufacturers seek to raise consumer awareness about them through marketing.