How can I use promotions in a way that doesn’t cheapen or devalue my spa as a brand?

Building a business on non-profitable promotions is a senseless exercise. However, clients love an offer, so do reward loyal customers. There are a number of ways in which you can use promotions without devaluing your spa:

Daniela Chandler is UK director of skincare brand Pevonia, where her responsibilities include training, treatment development, sales and marketing. She is also founder and spa director of SK Clinic + Spa in Suffolk