US cosmeceutical brand Murad has appointed Blake Hughes into the role of general manager of Europe, to oversee the brand’s work in the UK and through its distribution network in Europe.

Hughes joins Murad following roles at consumer beauty manufacturers including Procter & Gamble and Elizabeth Arden, as well as Marks and Spencer. The general manager for Europe position is a new role created following the acquisition of the Murad UK distributor by the brand’s central US office last month.

General manager for Murad, Richard Murad, said, “It is our hope to grow the UK business exponentially over the next several years and also make it a hub for activity and education for all of Europe.”

Hughes will be responsible for driving brand growth, equity and profitability across the brand’s various channels, including spas and salons.