Murad to link with The Prince’s Trust for first UK charity collaboration

US cosmeceutical brand Murad will launch a special version of its hero product, Rapid Collagen Infusion serum, in June as part of its first charity collaboration.

Partnering with The Prince’s Trust, which helps disadvantaged children get into education and employment, Murad will launch a limited-edition version of its serum in purple packaging to match the charity’s logo.

For every £65 serum sold, the brand will give £10 to the charity.

This marks Murad’s first official UK charity drive. The brand’s founder Dr Howard Murad said, “At Murad we strive to make younger generations feel worthy of having a bright future and working with The Prince’s Trust means we can support our future generations by helping young people improve their lives and fulfil their potential. We look forward to growing and developing the partnership over the coming years.”