Professional Treatments Matter
The Professional Treatments Matter campaign was set up to promote the professional treatments market to consumers with the ultimate goal of increasing both client footfall and treatment prices in salons and spas.
The fund aims to raise £200,000 for a nationwide media campaign to educate consumers about the benefits of treatments and encourage a wider spectrum of the public to try them.
Through a single image or a series of images and a phrase of not more than 20 words participants are encouraged to identify and demonstrate their vision of how professional treatments matter to them.
The winning image might be used as inspiration for a national advertising campaign promoting the profession!
For more information about the campaign and competition, please click here.