Sam Keegan, who has been appointed the role as UK country manager for Davines skincare division Comfort Zone, plans to take a more personal approach to business.

Keegan said she will grow the awareness of the brand by promoting its holistic, healthy and sustainable lifestyle focus within the UK.

“This will be achieved through a strong commercial sales and marketing strategy together with delivering excellence in education and business support to our business partners,” she added.

Keegan joins Comfort Zone after a 14-year career at Decléor and Carita UK in its professional division, where for the past seven years she was national sales director of UK spas and salons.

Her career in the industry spans 24 years working for the likes of Marriott Hotels Group, Sun International Hotels and Steiner prior to joining Decleór and Carita UK.

At Comfort Zone she replaces Paul McLintock, who was previously commercial director for the UK.