Tanning key growth area for China's male grooming market
China’s male grooming market represents a key growth opportunity for the tanning sector, according to market analyst Datamonitor.
While beauty ideals in China favour fair skin for women, a tougher, more outdoorsy look is the fashion for men.
Self-tanning products and sunscreen with a tanning element are two products with strong potential in China’s male grooming market, Datamonitor said.
The compound annual growth rate for the male toiletries market in China was 12.1% between 2008 and 2013, compared to an 8.4% for the overall toiletries market in the country.