Tanning key growth area for China's male grooming market

Image: Vitaman  

China’s male grooming market represents a key growth opportunity for the tanning sector, according to market analyst Datamonitor. 

While beauty ideals in China favour fair skin for women, a tougher, more outdoorsy look is the fashion for men. 

Self-tanning products and sunscreen with a tanning element are two products with strong potential in China’s male grooming market, Datamonitor said. 

The compound annual growth rate for the male toiletries market in China was 12.1% between 2008 and 2013, compared to an 8.4% for the overall toiletries market in the country.