Aromatherapy brand Scentered appoints Sherry Orel as president and CEO

Sherry Orel has been named president and chief executive of aromatherapy brand Scentered.

Orel takes over from founder Lara Morgan, who assumes the role of chairman of the board. She joins from New York marketing services agency Brand Connections, where she was also chief executive. 

Orel will be oversee all activities for the company, including development and implemen­tation of the global strategy to drive sales acceleration, distribution channel expansion and activation, consumer marketing, operations, R&D and manufacturing. 

Part of her role will involve expanding the brand’s teams in key markets, including existing operations in New York and Chicago.  

“I am so pleased to have Sherry join our organisation, bringing both her experience and a true passion to our brand,” said Lara Morgan, founder of Scentered.

"Her long track record of scaling successful and profitable business with a focus on the development of mindful company cultures aligns well with our vision. I am confident that Sherry will build on the solid foundation the company created over the past four years, from concept to launch, and position Scentered as a dominant force in the fast-growing global health and wellness category.” 

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