Beauty Backed launches Back to Work campaign to help salons reopen post-Covid-19

Beauty Backed Trust has launched a “Back to Work” campaign to help beauty businesses in England, Scotland, Wales and Northern Ireland in need of vital supplies and support when they reopen post-coronavirus lockdown. 

The campaign is inviting salons, spas and mobile/home-based beauty professionals in need of stock, personal protective equipment (PPE), tools and kits to reach out and contact the Trust via this form for help when they reopen.  

Salons and spas in England and Wales are predicted to reopen on April 12, while those in Scotland could reopen on April 26 and businesses in Northern Ireland are set to open their doors in phase three of the Government’s Covid-19 roadmap (but no dates have been mentioned yet). 

Meanwhile, if you’re interested in helping those in need and are able to donate these essential supplies, please email [email protected] and a member of the team will be in touch.  

The Trust is also hosting two-day Back to Work Bootcamp on March 29–30, which is two days of seminars to help you get back to work. More details on this event will be announced soon. 

Earlier this week, Beauty Backed – which was originally an initiative launched last year by skincare expert Caroline Hirons to raise funds for the struggling beauty sector during the Covid-19 pandemic – was awarded Trust status. 

Beauty Backed’s trustees include Hirons, Alexandra Forbes, aesthetic therapist and owner of West Room Aesthetics Dija Ayodele, Babtac chief executive Lesley Blair and MUA Lisa Potter-Dixon. 

What do you make of Beauty Backed’s Back to Work campaign? Tell us your thoughts below. 

To help you weather the storm while your beauty salon, spa or mobile/home-based business adjusts to the "new normal", we’ve rounded up the best resources to get you through this tough time. Check out our Coronavirus Support Guide.