Phytomer launches new UK website to help salons and spas thrive post-lockdown
World renowned marine biotechnology skincare brand Phytomer has unveiled a new UK website dedicated to the beauty professional, along with a showcase for its retail offering, to advance its presence in spas and salons across the country.
The website outlines Phytomer’s commitment to spas and salons via “At Your Side”, which reinforces its partnership ethos as well as positioning its “Green Focus” on sustainability, eco-responsibility and ethical sourcing of ingredients, and shining a spotlight on its natural and eco-friendly product portfolio.
“As a third-generation family business, Phytomer sees its spa and beauty salon customers as an extension of the family and we’re very keen to uphold that philosophy in the UK,” said UK director Fiona Peerless.
“The website has a dedicated professional area that positions the brand, products and treatments, and extends a warm invitation to UK spas and salons to become a partner.”
Beauty professionals also get the chance to go behind the scenes at Phytomer and see the high-tech, advanced laboratory setting where science meets nature. “Our labs are among the most advanced in the world and it’s here that many marine ingredients are cultivated and harnessed,” explained Peerless.
“The scale of expertise and investment is ultimately reflected in the premium nature of products and treatments.”
Future business plans
The past year has presented unprecedented challenges for the beauty and spa industry, yet, it’s a time when Phytomer continues to invest in the future. In addition to the website, the brand has new products coming on stream that it will introduce as spas and salons prepare to reopen their doors once more post-coronavirus lockdown.
“It has been a year of extreme challenges for the industry; we recognise that and offer full training and support to our customers,” said Peerless. “But now is the perfect time for renewal – a time to reflect on your client offering and reinvent your business. We would love to be a part of that journey, so we welcome spas and salons as they look to build a new future.”
The history of Phytomer
For almost 50 years, Phytomer has developed ground-breaking processes to sustainably and responsibly research and cultivate the richest and most diverse marine ingredients, creating a global skincare brand that more than 10,000 spas in 80 countries trust in.
The company’s passion for the sea and its belief that, as the origin of life itself, it possesses the secret to skin health, longevity and youthfulness has resulted in some of the industry’s most advanced formulations and treatment protocols.
Peerless added: “As Phytomer looks to marine nature as the source of exceptional, effective and natural skincare, its approach to sustainability and eco-first practices that simultaneously preserve and protect the natural environment are key.
“The brand recognises that you have to invest more in nature than you can take from it if you are to protect this vital resource and act in the interests of the planet, as well as producing an exceptional product.”