Why homecare is not just for lockdown; it's here to stay

From home-baking to slowing down our pace of life and spending more time in the fresh air, there are some habits that many of us will vow to keep when the current pandemic is over. For our industry, homecare treatment routines look set to stay. Kelly Tobin, product development and national account manager at Shop Beautiful, explains why

As salons have been forced to close, homecare has allowed us all to keep relationships with our clients and provided a commercial lifeline, to maintain income and activity with remote consultations. We should all embrace homecare and accept the challenge of finding good-quality professional-grade homecare products.

Happy clients, healthy business

The opportunity for all of us, moving forward, is to mainstream homecare into our normal way of doing things – to innovate and do more for our clients and upsell and increase revenue for our businesses. This change of mind-set, from offering regular treatments in the clinic to creating treatment plans that combine in-clinic and at-home treatments, will become the new normal.

Professional-grade homecare treatments

Homecare presents a real opportunity for salons to offer clients more, by encouraging a good routine in between treatments. And crucially, it’s a great way to upsell more treatments and grow your business.

The challenge is finding high-quality, professional-grade homecare treatments. To create that wow factor at home with products that the clients themselves cannot source

At Shop Beautiful, our experts are constantly searching for the most exciting high-quality, professional-grade products. We research and handpick everything that we bring to the UK beauty market.

Peel2Glow: glow out, stay in

One homecare treatment that we are particularly excited about is Peel2Glow, which is available exclusively at Shop Beautiful.

Developed for professional use and as part of a home care regime to deliver radiant, bright and healthy skin – safely and effortlessly, Peel2Glow is a two-step homecare treatment. The peel smoothly removes skin impurities and old, dead skin cells, resulting in a soft skin texture, and the skin bloom solution moisturises and protects the skin against external aggression and pollution, bringing light and glow to your skin.

Most peel treatments have to be done in the salon but Peel2Glow is a peel treatment that is professional-grade that can be used at home as part of a skincare regime. Perfect for use between in-clinic treatments, it’s great for maintaining glowing skin.

To find out more visit ShopBeautiful.co.uk

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