Billon Dollar Brows changes distributor and announces UK expansion plans

Ken Lamacraft Marketing (KLM) will now manage 100% of Billion Dollar Brows' (BDB) business as sole UK distributor, including its training, website, marketing, PR and all sales and stock.

KLM has managed the sales for certain BDB clients since September but the distributor will now use its extensive network to help expand the brow brand’s UK salon base – with a target to take it from 200 to 400 accounts.

KLM said it will give better quality support to partners by raising the standard of training – with a more comprehensive information package and regular follow-up meetings to ensure partners are happy and maximising business. This will involve the company’s sales and training team internationally.

With the launch of new developments such as micro brow pencils and brow extensions in the summer, the brand will also be doing promotional activity to generate retail business to add to the treatments and be increasing trade and consumer PR to help raise brand awareness.

“With the plans we have to expand the range in the upcoming months, we needed a significant, established partner who can properly service our UK customers,” said Billion Dollar Brows co-founder and chief operating officer Bob Plain. 

Ken Lamacraft, managing director of Ken Lamacraft Marketing, added: “The potential for BDB is tremendously exciting. The KLM team will work hard to ensure this is a very dynamic period for a very dynamic brand.”

KLM also manages the business of other beauty brands including Australian Bodycare and Phytomer.