British Airways partners with Headspace to offer in-flight mindfulness
British Airways has introduced mindfulness onboard via a partnership with meditation app Headspace. An inflight video channel with Headspace content is now available on British Airway’s long-haul flights.
The channel contains nine guided meditation programmes, specifically created for British Airways and designed to help travellers unwind and de-stress on their flight.
The programmes range from an introduction to meditation and a meditation to help business travellers focus and relax, to an option to reset the mind and body clock of the jetlagged flyer and and a soothing meditation for the anxious traveller.
Troy Warfield, British Airways’ director of customer experience, said: “We know our customers really value making the most of their time on our aircraft and the new Headspace channel offers them a fantastic way to make their flight more fulfilling and relaxed [with] guided meditations to unwind, de-stress and feel happier and more relaxed.”
Content on the Headspace channel also include a calming meditation for parents, happiness and calming exercises for children and an option to help holidaymakers disconnect for everyday life.
Andy Puddicombe, co-founder of Headspace, said: “We’re really excited to be launching the Headspace inflight channel with British Airways. The content has been designed to enhance every stage of the journey, with specific exercises to help passengers feel relaxed, refreshed and recharged.
“It is also an opportunity to learn a beneficial new skill, something you can use at your destination and beyond, for a healthier and happier life."
The British Airways in-flight entertainment system also comprises wellbeing tips, advice for nervous flyers and a Wellbeing audio library, featuring Wind-Down and Energise music mixes, and relaxing complications of sounds from nature.