"Oh Hello Beauty" campaign encourages clients to return to salon during Covid-19

The British Beauty Council (BBCo) has launched national campaign “Oh Hello Beauty” to encourage people to return to hair and beauty salons during coronavirus, helping these businesses to survive. 

With more than 7,000 UK salons having gone out of business since March 2020 due to Covid-19 enforced closures, states the BBCo, it is feared that many will suffer the same fate unless customers start returning for hair and beauty treatments. 

The Oh Hello Beauty poster and social media campaign will “bring back the joy of visiting salons” and celebrate the talented and valuable hair, beauty and wellness workforce, and it has been developed in partnership with creative agency M&C Saatchi, with support from patrons of the British Beauty Council, Facebook Inc, JC Decaux and Zenith Media.

While hair and beauty salons were able to reopen in April after lockdown 3.0, they continue to run at 30% less capacity due to social distancing/coronavirus restrictions, resulting in three million fewer appointments than would have been otherwise.  

This news is not surprising when another recent report revealed that 46% don’t know if their salon will survive until the end of social distancing. 

“We need to support the high street and city centre premises-based businesses. The personal care sector has not only struggled with the many months of closure and the ongoing costs related to keeping their businesses alive, they are also not yet seeing the numbers of clients coming back to salons and stores that they had pre-Covid-19,” said Millie Kendall, chief executive of The British Beauty Council.

“We need to bring the joy back to beauty by encouraging clients to come back to experience the array of services we offer – most of these require immense skill and can’t always be replicated at home.”

How can I get involved with the Oh Hello Beauty campaign?

 

1. Download your Oh Hello Beauty campaign posters and social media assets from the British Beauty Council website.
   
   
2. Print your posters out in either A2 or A3 and place them facing outwards to the street in your salon window.
   
   
3. Use the social media assets on your Facebook and Instagram accounts using #OhHelloBeauty and tagging @britishbeautycouncil.
   
   
4. Use the gifs and stickers available via Instagram Stories to help spread the word.
   
   
5. Get your clients involved. Ask them to post pictures of themselves after a visit to you, using #OhHelloBeauty. 

 

What do you make of the “Oh Hello Beauty” campaign? Tell us your thoughts below.  

To help you weather the storm while your beauty salon, spa or mobile/home-based business adjusts to the "new normal", we’ve rounded up the best resources to get you through this tough time. Check out our Coronavirus Support Guide.