Brits forecasted to spend £31bn on beauty treatments in 2021

According to new research, UK consumers are planning to spend an incredible £31 billion on beauty treatments in 2021 so they look good on video calls, with 40% of people viewing coronavirus lockdown as a good opportunity to enhance their appearance while not in the office, revealed research by teeth alignment brand Smile Direct Club.

The average person is set to spend around £1,515 on beauty treatments in 2021, the report suggests, with just under half (47%) of those surveyed saying they want to invest in weight loss and keeping fit this year. Other popular treatments include teeth whitening (47%), teeth aligner therapy (26%) and anti-ageing treatments (22%), the report found.

Men are more concerned about improving their looks for screen time on Skype, Zoom or Microsoft Teams compared to women, with 15% men wanting to look better on video calls than 7% of women, the data discovered.

When it comes to social media, 14% men want to look better on Instagram, Facebook, etc, than 9% of women, with the key reasons for a transformation being “confidence building” (45%), “to help build self-esteem” (45%) and “wanting to try something new” (24%).

When it comes to invasive treatments, breast enlargements are on consumers’ minds (11%), as well as hair transplants (11%), liposuction (10%), nose reshaping (8%) and lip fillers (8%). Did you know that 50% of women have aesthetic treatments without understanding what they are?

8 treatments that will be popular in 2021:

  1. Weight loss/keeping fit (47%)
  2. Teeth whitening (47%)
  3. Teeth alignment (26%)
  4. Anti-ageing treatment (22%)
  5. Breast enlargement (11%)
  6. Hair transplant (11%)
  7. Liposuction (10%)
  8. Nose job/reshaping (8%)

Meanwhile, the self-care movement has also gained in momentum during Covid-19 lockdown, with Google searches for “self-care routine” up to 250%.

This research was collected by 4Media in October 2020 on behalf of Smile Direct Club, with 2,000 respondents over the age of 18 across the UK.

Did you see the most searched for beauty trends of 2020?