Charcoal masks and chrome nails among Pinterest’s top 100 trends for 2017

Pinterest has released its official Top 100 board of trend predictions for 2017, which covers sectors including beauty, fashion and home.

The Pinterest insight team dug through tons of data from the site over the past year – from popular pins, picks from influential pinners and ideas hand-selected by the company’s leading employees – to identify the emerging trends on the platform for 2017.

The beauty industry, of course, made it into the report, with five trends including chrome powder nails, the mirror-effect look which took the nail industry by storm earlier this year, as well as microblading, the semi-permanent make-up technique that gives clients natural-looking brows that last for up to 12–18 months.

Charcoal masks and activated charcoal powder as a skincare add-on, either into a cleanser or pore-cleaning face mask, and cut-crease make-up, a technique used to define the crease of the eye by “cutting” across it with a contrasting eyeshadow colour with little or no blending, also gained traction this year.  

The five beauty trends predicted to be hot for 2017 are:

  1. Chrome powder nails (which saw a 570% in Pinterest posts between 2015 and 2016)
  2. Charcoal masks (up 333% year on year)
  3. Microblading (up 255%)
  4. Cut-crease make-up (up 138%)
  5. Multi-purpose products (up 33%)

Wellness also made it on to the trends board, with holistic healing methods like reiki (up 25%) and essential oils becoming increasingly popular with users.

In Pinterest’s Top 100 trends for 2016, coffin-shaped nails made the report, up 69% in popularity.

150 million people around the world are on Pinterest every month.

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