Sponsored blog: Nouveau Lashes’ Lashgang celebrates first birthday

The brand held a party for its online community of lash lovers, whose achievements this year include helping to grow the brand and raising awareness of the condition trichotillomania.

Nouveau Lashes’ Lashgang – an online community of lash lovers, which now boasts more than 150 members in the UK – has just celebrated its first birthday.

To celebrate, the brand hosted a party on November 26, 2016, at its London headquarters inviting along its most treasured members for a day of games, food and an influencer awards ceremony.

Some of the gang’s success stories in the past year include:

Nouveau Lashes has also just launched Lashgang with official representatives in Ireland, Portugal and Spain, and will be launching into the USA and New Zealand in the coming weeks.

Beginning its life as an open to all blogger outreach programme, the community grew in popularity at such speed that it’s now open to all eyelash enthusiasts who want to join in the global conversation using #lashgang.

Within the gang is a strictly invite-only tier of influencers incorporating beauty bloggers, make-up artists, professional lash techs, models and actresses, who regularly review and create “How-to” videos about Nouveau Lashes’ product offering and salon-based treatments.

Emma Ledger, digital lead at Nouveau Lashes and creator of Lashgang, said: “Lashgang was created to start the conversation about who we are as a brand; the entrepreneurial, female-led nature of our business pairs perfectly with the passion of beauty bloggers and other professional women working in the beauty industry. Lashgang allows us to represent a lash style for every type of lash wearer, eye shape and preferred make-up look – creating and sharing engaging content for everyone.”

Find out more about what happened at the Lashgang birthday party below:

Images: ©Nouveau Lashes