Coming up in April
The April issue of Professional Beauty includes in-depth advice on retailing skincare products for the body, profiles of the Pro Beauty Awards winners, some "hairy tales" from seasoned waxing pros, plus a full review of the exciting launches at the PB London show.
Just a few of the highlights you can look forward to in this issue are:
We uncover the secrets to successfully retailing professional body care products in your spa or salon. Retailing can be a real money spinner for your business but for many therapists it’s the most challenging part of the job. Convincing a client that they need to use a range of professional products at home can be a tough feat, especially on the body. Clients can feel out of their depth when presented with products they are unfamiliar with or have never considered using before. Instead of giving them the hard sell, or doing the complete opposite and giving them too much space, it’s best to work on earning their trust and approval with an informative but easy-going chat.
The big night
At a gala dinner at historic London venue The Brewery, the industry gathered on February 28 to recognise and reward the best in our business and to raise the profiles of the spas, beauty and nail salons, clinics and individuals who are setting the benchmark for excellence. Both sets of awards are judged by the industry for the industry. Find out what made the winners of the Professional Beauty and World Spa & Wellness Awards stand out from the crowd with our winners' profiles.
In the first of our new career path series, Nicola Morrison, Jane Iredale make-up artist for the West Midlands, tells Georgia Seago how she got to where she is today. Having started out as a therapist with Champneys, Morrison moved on to OPI then Clarins before landing her diverse role at iiaa. Find out what she learned along the way about taking risks, networking, gaining experience and building professional releationships.
The April issue is on its way to subscribers now. A digital version can be bought online for £1.49 – or just £5 for 12 issues. The print edition is just £37 for an annual 12-issue subscription. Make sure you’re always the first to read the news and trends by subscribing online.