Excelling online – how to maximise the business potential of social media and the internet

This month’s issue of Professional Spa and Wellness magazine speaks to Angie Petkovic, Managing Director of UK-based marketing and PR agency Apt, who gives spas an easy-to-follow guide to maximising the business potential of social media and the internet. 

Businesses are increasingly moving online and it is becoming normal for companies to engage with their customers via the web.

For those of you who aren’t already doing so, there is value in embracing the digital age to gain new clients, book more appointments, fill the white space in your diary and encourage the purchasing of gifts and products.

The key to doing this well is to pull together a good strategy for what you want to achieve and identify the resources that can help you do it.  All too often, businesses start off with the best of intentions but allow things to fall by the wayside when they become busy. 

For the full story on Angie Petkovic’s tips to attract more business with the help of free online tools, read the current issue of Professional Spa and Wellness digital magazine for FREE here.