#FaceValue: Beauty businesses losing £2,344 per week each due to ban on face treatments
DOWNLOAD THE ABOVE GRAPHIC HERE
£2,344 is the average amount being lost by beauty salons every week as a direct result of the ongoing ban on face treatments due to coronavirus restrictions, according to Professional Beauty's #FaceValue survey.
As part of our #FaceValue campaign, Professional Beauty conducted research into the value of face treatments and the impact that the current restrictions are having on beauty businesses. The survey attracted a massive 2,902 responses, including a mix of beauty salons and self-employed beauty therapists.
The results have been turned into a series of infographics, which we are encouraging beauty professionals to download and share on their social channels to help spread the message that beauty is a valuable sector to the economy and must not be forgotten about in the lockdown-easing measures.
Click here to download the full-length infographic. The three individual square inforgraphics can be downloaded via the links below each of the images on this page.
The research also found that 76% of all respondents said that face treatments usually account for more than 50% of their revenue, with 22% deriving over 90% of their revenue from these services.
Similarly, for 78% of respondents, face treatments usually account for more than 50% of their appointments. For 24% of salons, these treatments account for more than 90% of appointments.
DOWNLOAD THE ABOVE GRAPHIC HERE
32% of beauty businesses remain completely closed due to the restrictions on face treatments, with 14% saying their business is 100% treatments on the face, and the other 18% that they can’t afford to reopen without offering these treatments
The face treatments that clients will be missing the most in are brow treatments – with 32% of salons, spas and mobile businesses saying this was their most popular face treatment service, followed by facials (25%), lash treatments (16%), facial waxing (5%) and make-up application (4%).
As we know, beauty is a female-dominated industry, with the majority of respondents (78%) stating that more than 90% of their employees are women.
The stats also revealed that 96% have made changes to their business to be able to perform treatments on the face in a Covid-secure way and 92% believe they should be allowed to offer face treatments to clients now and are safe to do so.
DOWNLOAD THE ABOVE GRAPHIC HERE
This survey was carried out by Professional Beauty and received 2,902 responses, all from professionals working in the beauty treatments sector.
Click here to download the full-length infographic, which can be shared on social media channels, to help get beauty back in business. The three individual square inforgraphics can be downloaded via the links below each image above.
For the latest coronavirus reopening news and advice, bookmark Professional Beauty's Coronavirus Resource Guide.