Five ways spas are enticing clients in on Valentine’s Day

Valentine’s Day is fast approaching. We catch up with leading spa and skincare brands to find out how they are using the holiday to boost their business.

1. Wrapping up the hotel and spa experience in one
Three Horseshoes Country Inn & Spa in Leek, Staffordshire, has created a bespoke Valentine’s Sleepover package, including full use of the Mill Wheel Spa facilities, two glasses of champagne, a dual 25-minute Mud Rasul Treatment, overnight stay and full English breakfast. The spa is charging the package at £99 per person.

2. Upselling treatments with time-sensitive offers
Champneys is luring clients in by offering them 50% off pre-booked treatments when booking an Essentials Stay and free access to the spa with the booking of two treatments. The offer is valid at all Champneys locations, February 5–19.

3. Creating a one-of-a-kind men's gift package
Day spa Ushvani in London has collaborated with nearby Wellesley Hotel to create a Treat Him package that female clients can gift to their partners. It includes an overnight stay for two, five-course Valentine’s dinner, Rolls-Royce transfer to the spa, a Men’s Signature Facial treatment, product gift bag and a cognac tasting experience back at the hotel. Prices start from £1,700.

4. Offering private spa access
Corinthia London and its award-winning Espa Life spa are playing cupid for clients by offering a Private Suite Programme for couples. The package includes three hours' use of the spa suite, two hours of treatments per person – including a Rasul Healing Mud Ritual, 30 minutes' relaxation time, two glasses of champagne and a healthy lunch. The package costs £900.

5. Packaging up hero products
Skincare brand Skeynor has helped its salon and clinic accounts to go down the gift route, packaging up four of its core products into a limited-edition Valentine’s Day Gift Set. The £71 pack includes the Power Hyaluronic Cooling Eye Contour and Eyelash Gel, Power Hyaluronic Moisturising Booster, CC Cream Age Defence SPF 30 and Creamy Lipstick.