Women spend £1,000 per month on hair, beauty and aesthetic treatments
It seems that women are sparing no expense when it comes to pampering themselves post-pandemic, spending on average a staggering £1,000 per month on hair, beauty, nails, and aesthetic treatments.
Booking app Pamperbook surveyed 900 UK hair and beauty salons and freelancers and found that, on average, their clients were spending £150–£160 per month on nails, £150–£300 on hair appointments, £400–£500 on aesthetics, and £200–£250 per month on other beauty treatments.
The data also revealed the most popular beauty treatments, which included Russian lashes and lip filler, while the most wanted hair services are a blow dry, followed by the classic colour, cut and new style. When it comes to nail services, builder gel treatments are also on clients hot list.
“It’s not surprising how much money women invest each month in their beauty regimes. Hair and beauty treatments are seen very much as an investment rather than a cost,” said founder of Pamperbook Jody Riley.
The survey also asked customers which beauty influencers they are most influenced by, with Molly Mae, who has 6.2 million followers coming out top. She was followed closely by Kim Kardashian (285m followers), Mega McKenna (2.3m) and Maura Higgins (3.4M), the report found.
Meanwhile, consumers are also taking their home care regimes to another level post-pandemic too, with spend on high-end skincare up and more clients investing in these wellness tools.
If you’re thinking of extending your treatment menu, then why not check out the education taking place at Professional Beauty London at ExCeL on April 3–4? Hear from the industry’s best about the latest treatment trends and how you can boost your average client spend.
What do you make of this survey? Tell us your thoughts below.