How to get your salon GDPR compliant

GDPR (General Data Protection Regulation) will strengthen data protection laws to reflect the changing nature and scope of the digital economy. The legislation is fast approaching and will come into effect on May 25, 2018.

The way salons and spas hold customers’ data is changing; it must be relevant, be of consent and held in a safe and protected manner.

GDPR puts yourself in the shoes of the customer and establishes the principles that puts the customer first – it should be an exciting opportunity rather than an intimidating task.

It wants you to store client information more securely; meaning no more paper notes and manual filing systems. There’s many ways Shortcuts software management system can help you gather, obtain and store client information.

Data security

Enjoy peace of mind of knowing that your valuable business information is protected. Shortcuts Data Security is GDPR-compliant and helps keep your data under lock and key with personalised security settings, so you have the power to choose who can access what.

Automated back-ups

Your software system is the lifeblood of your business. This feature automatically takes a back-up of your valuable data and stores it safely off-site, protecting you against any unforeseen disasters such as theft.

Digital forms

Make sure you have all the boxes ticked with custom-created online forms that suit your unique business needs. Capture essential details such as allergies and contraindications, or obtain client consent before you perform a service.

Online client information cards

This handy little feature makes capturing client information a breeze. Your clients simply enter their details on an iPad or tablet and your system is instantly updated. You’ll never have to worry about data entry mistakes again.

Visual records

Keep track of clients’ progress and empower your team to deliver the highest quality treatments with detailed visual records of each client’s visit. Compare before and after shots and look back on details of past procedures.

Set and forget marketing

Be creative with consent and get your clients to opt-in and keep in touch using “Set & Forget”. Once opted in, you can set up your SMS and email marketing campaigns so they automatically deliver personalised communication. If your clients do not wish to receive any information they will be able to opt-out as they wish.

For more information go to Shortcuts website or join the company’s special webinar on March 26 to learn all things GDPR.

Sponsored story

Read more…

• Shortcuts success stories: salon owner and PB columnist Hellen Ward
• Business lessons I wish I had known years ago
• 6 reasons to invest in your salon’s website