iiaa increases its presence at Professional Beauty London


The International Institute for Anti-Ageing (iiaa) is exhibiting at Professional Beauty London on 24-25 February 2013 with a new super-size stand which will be showcasing all that’s new from Environ, Advanced Nutrition Programme and Jane Iredale.

The increased stand will accommodate 22 Visia skin imaging systems, enhanced treatment and make-up demonstration areas and a VIP zone where visitors can enjoy one-to-one meetings, with a glass of champagne.

Advanced Nutrition Programme will launch Skin Accumax, a nutritional supplement that provides a more comprehensive answer for problem skin, beyond solely topical approaches. There will be new on-trend Spring colour cosmetics products from mineral brand Jane Iredale and CEO Jane Iredale herself is coming on Sunday afternoon to answer questions.  Visitors will also be able to see demonstrations of Environ’s new Cool Peel plus vitamin facials and micro-needling, and learn how these treatments promote thick, healthy skin growth rather than stripping away vital layers.

Sales director Louisa Webb said “This year more visitors than ever will have the chance to experience skin analysis and mini-makeovers to discover why these attract clients to buy more products and treatments.  Professional Beauty London is a great chance for visitors to meet our teams who support stockists by hosting free tailored business-boosting events in their salons.”

Visit iiaa on stands S22, R22, Q22 and Q21 at Professional Beauty London at London’s ExCel on 24-25 February. Register here for your free ticket.