Premier Software acquired by Journey Hospitality

Premier Software, the spa, leisure and wellness management software business, has been acquired by hotel technology company Journey Hospitality

The addition of Premier Software extends Journey Hospitality’s offering to maximise direct revenue in the guest journey. Core by Premier Software is already fully integrated with Journey Hospitality’s booking platform ‘One Journey’ as a result of a long-standing working relationship between the two firms. 

Midlands-based Premier Software was founded in 1994 and is a spa, leisure and wellness management software company in the UK with over 500 customers, including The Belfry and The Landmark.

The business will operate as a separate division alongside Journey’s existing product, agency and consulting brands, and will be headed by Oliver Cahill as managing director.

“Spa visitors increasingly seek out personalised experiences and want more control of when they visit and what treatments they have. Our previous partnership with One Journey helped us put that control in the hands of the end consumer, delivering increased bookings and revenue for our spa clients," said Cahill, the new managing director of Premier Software.

"Now, as part of the Journey Hospitality family, we’ll be even better equipped to help spas understand and grow their business by delivering world-leading digital experiences that enhance their customer’s journey.” 

“We’ve been working with Premier for a number of years through our hotel e-commerce platform One Journey. The team is incredibly experienced and knowledgeable about spa operations, which is a key growth area for hotels around the world," says Simon Bullingham, founder and chief executive of Journey Hospitality. 

"The acquisition of Premier solidifies Journey’s growing reputation as the leading hotel e-commerce software partner, and will enable us to help hoteliers think more holistically about their business, commercialising spa offerings as they do rooms and restaurants.” 

Under the guidance of Journey Hospitality’s tech team, significant investment will be made in Premier Software’s technology and product development says Journey Hospitality. 

Hotels using both Premier and Journey Hospitality’s One Journey platform will benefit from deeper integration, with full insights and analytics to better measure spa performance and digital bookings, driving further revenue opportunities.

Image: Simon Bullingham, chief executive of Journey Hospitality, and Oliver Cahill, managing director of Premier Software