Belfast spends big on skincare, while Coventry splashes most on spas

The biggest spenders on facial skincare live in Belfast and spend an average of £934, while the lowest are in Edinburgh, splashing just £450 a head annually, according to new research.

Statistics from credit website Totally Money uncovered the combined spending on beauty treatments and products, clothes and gyms, across the UK’s 30 biggest cities and discovered London came a close second to Leeds, with an average annual spend of £6,300. 

The average Brit spends £4,454 a year on their appearance, with Leeds residents topping the table at £7,000 per head.

When it comes to specific spend on treatments and products, Coventry came out top, spending the most on spas, at £767 each per year, with Aberdeen the lowest at just £98 per person, on average.

Coventry also topped the table for nail treatments, at £206 a year, while Wolverhamptoners spent the least in this area, but splashed out an average of £733 on face products, putting them well in the top ten.

Spend on make-up was more stable across the regions but Leeds just tops it again at £280 per person on average, while Portsmouth prefers a natural look, coming it at the other end of the spectrum, with an average spend of £85.

For the full survey results, check out Totally Money’s infographic.