Most women don't know what their make-up brushes are made from
65% of women don’t know what their make-up brush heads are made from despite 63% saying the type of material they use is important to them, according to a survey commissioned by make-up brush manufacturer Anisa International.
More than three quarters of those surveyed consider environmentally and ethically responsible manufacturing to be an important consideration when buying brushes but the highest priority is still performance, with 96% of women saying it’s the most important factor when purchasing these tools, followed by durability (95%).
However, 54% said they only buy brushes with man-made fibres because of the ethical implications of using those made from animal hair.
“Women spend a lot of money on beauty products to enhance the look of their skin, but they don’t understand that the tool they use for application is just as important as the product,” said Anisa Telwar Kaicker, founder and chief executive of Anisa International.
“The type of fibre used can have a great impact on skin health and product performance.Many of today’s man-made fibers perform better by providing consistent makeup application and offer a hygienic solution for women with sensitive skin”
Cosmetics company e.l.f Cosmetics, who make a range of beauty tools, recently announced it will stop using animal hair fibres in its make-up brushes while Anisa International has teamed up with beauty brands to develop synthetic alternatives that will outperform existing brushes.
The survey was conducted online by Harris Poll.