Nail and waxing salon Mooeys launches franchise scheme

Nails and waxing specialist salon chain Mooeys is launching a franchise scheme, with the goal of opening five new salons in the next two years. 

Owned by director Amy Lewis, the mid-range, quirky brand already has two successful salons in southeast market towns Horsham and Farnham, but wants to expand its remit.

“The brand is really strong and I want to grow it. I want to use the franchising scheme to help guide beauty therapists who want to set up their own business but don’t know how to go about it,” said Lewis. “Beauty therapists are really creative but aren’t necessarily always good business people.” 

The franchise fee is £19,500 and includes management training, therapist training, support with recruitment, help with business plans, full marketing collateral and website set-up. The franchisee would need to do the shop fit out, with Lewis’s assistance, and buy the Phorest online booking system. 

Two franchises are already slated to open in Salisbury and Haslemere by the end of June, with premises secured. Lewis would then like to open a further three in 2020. 

“I want to do it right and do it properly, which is why the number isn’t huge. I want people to get the right amount of support when they invest in a franchise with Mooeys,” adds Lewis.

In other news, a new "destination" beauty and nail salon has opened in Croydon, South London. 

Image: Mooeys salon pedicure area