New UK spa and salon website launches

A new deals and listings website for the spa and beauty industry has launched in the UK.

Going live on November 27, Trusted Salon combines listings, reviews and special offers for spas, beauty salons and hair salons across the country.

Trusted Salon does not take a commission on the offers spas and salons post, but has instead created a tiered monthly subscription system. The brainchild of husband and wife team Kevin and Koulla Swann, the latter a hairdresser who owns the Newbury Hair Salon in Berkshire, Trusted Salon launched with an initial database of 35,000 free listings on the site.

In addition to the free listings option, the site also offers a Professional membership at £29 a month and a £35-a-month Business Builder membership. With the Professional subscription, spas and salons can add more extensive salon information and feature deals and special offers via their profile.

The Business Builder package also gives spas and salons the option of asking Trusted Salon to act as a mediator in the event of receiving a negative review. The site will in such cases facilitate communication between customer and salon, giving salons the opportunity to address the customer’s complaints.

“We know how hard it is when a salon gets a bad review and the damage that can do,” Kevin says. “So while we would never hide bad reviews, we will do everything we can to get that turned into a positive endorsement for the salon.”