New wellness initiative launches in France and Belgium
A new initiative designed to make wellness more accessible and drive more clients into spas and wellbeing centres will launch in France and Belgium this weekend.
Taking place September 23-24, Weekend Wellness will see participation from more than 200 spas, thalassotherapy centres, yoga and pilates studios, beauty salons and other wellness businesses across France and Belgium.
Launched by Jean-Guy de Gabriac, founder and chief executive of spa consultancy Tip Touch International, the non-profit initiative will feature a wide selection of activities and events over the two days.
These will range from fitness classes and mindfulness sessions to wellness workshops and yoga events.
Properties taking part include the nine-hotel Martin’s Hotel group in Belgium, which has created a wellness package that incorporates restorative sleep and nutritious food.
Events and classes hosted by the group will include a yoga class followed by a wine tasting session, held at the group’s Bodywhealth fitness centre near Brussels.
Weekend Wellness also has the support of key industry organisations in France, including Confédération Nationale Artisanale des Instituts de Beauté (CNAIB), CIDESCO and Label Spas de France.
Other organisations that will be involved include La Route des Villes d'Eaux, which has organised 13 thermal spas in the Auvergne region to participate. Activities organised by La Route des Villes d'Eaux during Weekend Wellness will include aqua zumba, water relaxation and laughter yoga.
Organiser Jean-Guy de Gabriac said: “The objective is to encourage spa, beauty and wellness operators to unleash their team's creativity to bring more fun into their offering and encourage the population to visit more often.”
The weekend will also see free consultations and massages carried out, among other events and activities. For a complete list of participating Weekend Wellness venues, see weekend-wellness.com/pres-de-chez-vous
Next year, Weekend Wellness is set to also be held in Italy and the long-term plan is to expand the event to an extensive range of European countries.