Living Coral is Pantone's Color of the Year 2019
Colour systems provider Pantone has announced Living Coral as its Color of the Year 2019.
With technology and social media having a huge impact on our daily lives, Living Coral is meant to be representative of authenticity in connection and intimacy, “symbolising our need for optimism and joyful pursuits.”
The muted terracotta hue is inspired by how coral reefs provide shelter to a diverse kaleidoscope of colour and because it “is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media”.
Leatrice Eiseman, executive director of the Pantone Color Institute, explained the colour choice further: “Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral.
“With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”
The global authority on colour picks a new shade each year based on socioeconomic conditions, new technologies, social media and trends in beauty, lifestyle, art, music and travel.
The colour is believed to make a big impact in the make-up and nails sectors next year, with prestige brands harnessing the hue in new launches.
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