Paul Edmonds chosen as flagship Novalash salon

US eyelash extensions brand Novalash has announced a new partnership with hair and beauty salon Paul Edmonds. The salon in Knightsbridge, London will exclusively offer Novalash lash extension services to clients as the brand's flagship UK salon.

The brand is the latest to be added to the treatment menu at The House, a recently launched beauty at the salon. Lash artist Gene Tevari and her team will be offering the lash services, having trained in American Volume, Novalash’s newest technique designed to create fuller, thicker and longer lasting lashes.

Commenting on the partnership, Yashar Rasekh, managing director at Paul Edmonds, said: “Offering first-class products and a five star service is our number one priority at Paul Edmonds. Novalash has demonstrated its premium positioning in the market through its product offering, training and service standards – all of which are in-line with the Paul Edmonds proposition and philosophy. We look forward to providing the highest quality lash extensions available to our new and existing clients.”