Professional Beauty London 2023 takes beauty industry by storm
Professional Beauty London returned to ExCeL London on March 5-6, where 19,126 beauty professionals, including salon and spa owners, home-based beauty therapists, nail techs, lash artists, MUAs and more, connected.
Visitors took the opportunity to meet with brands, network with other industry professionals, and take part in education sessions and make-up and nail competitions across the two-day event.
Professional Beauty London hosted 100s of exhibitors from across all sectors of the market, including spa, skincare, aesthetic equipment, nails, lashes, make-up and more.
Exhibitors were delighted to see so many engaged professional visitors during the event. David Alpert, managing director of IIAA, said, “We’ve had some very interesting discussions. We’ve received an enormous amount of interest.
“In a post-Covid world the whole business environment is different…this show is an opportunity where people can physically come together and actually meet and see what it is you’ve been talking to them about.”
Charlie Jepson, head of education for Glitterbells, added, “The show has been amazing. We sold out of so many of our products… we’ve had such a lovely bunch of people coming up, asking questions about the brand. It’s been the best show we’ve ever done!”
Roy Cowley, managing director of 3D Lipo, said, “The show for us has been spectacular… it’s blown us away.
“Professional Beauty ExCeL is probably the biggest platform for us. It just gives us an opportunity to really touch base with our clients again, and to engage with new clients.”
Visitors were also able to attend several education sessions across three stages: Business & Digital Skills, Skin & Advanced Treatments, and Trends & Techniques, as well as a number of ‘how to’ demos in the Nails, Make-up, Brows and Waxing Workshops area.
Speakers included aesthetician Mojisola Johnson, facialists Abigail James and Lisa Franklin, business coach Ryan Power, nail techs Kirsty Meakin, Metta Francis, and Chantelle Vermont and leading MUAs Nathalie Eleni, Joy Adenuga, and Lan Nguyen-Grealis.
CIDESCO also ran Wellness & Massage Workshops with industry experts, including Massage for Mental Health founder Hayley Snishko, and Repechage chief executive Lydia Sarfati.
The show saw the return of PB’s Nail Competitions, in association with the Federation of Nail Professionals, with nail techs and students competing across eight categories, as well as the Make-up Competitions, in association with Lan Nguyen-Grealis, where MUAs competed in six categories.
See the winning Make-up Competition looks here.
Click here to discover who took home the trophies in the Nail Competitions.
Spa professionals had access to the World Spa & Wellness Convention, which saw industry leaders from across the globe come together as they delivered workshops and discussed the state of the spa industry.
Popular sessions at the convention included Meeting the challenges of recession: How to prosper in tough times, BioHacking health wellness through innovation, and Raising the WOW factor and TREVPAR.
Meanwhile, the International Manufacturers and Distributors Forum (IMF) covered a range of topics, including building brand-distributor relationships and how to make e-commerce work for your business.
Reflecting on the two-day event, Mark Moloney, managing director of the Professional Beauty Group, said, “Professional Beauty London showed how keen people are to meet and celebrate their profession.
“From home-based therapists to international spa groups, visitors were enjoying the experience of seeing their suppliers face to face and participating in the talks and seminars - a real melting pot for the industry.”