Read Professional Beauty magazine July issue for free

The July issue of Professional Beauty magazine promises to help support your beauty business during the coronavirus pandemic, providing helpful information and advice on everything from managing your finances to helping your team feel less anxious about returning to work. 


The digital PB July 2020 issue highlights include:


Set the tone: Electro-muscle stimulation (EMS) is back in the spotlight thanks to a wave of new devices with enhanced technical capabilities. We give you the lowdown on these body-contouring machines.


Is the beauty industry failingblack people? We talk to session tech Tinu Bello about the representation of black and minority ethnic people in beauty, and ask what needs to change.


Talking to… Jules Von Hep: The celebrity spray tanner and creative director of Isle of Paradise reveals why he’s made it his mission to make the beauty industry more body positive.


Team effort: Seven ways to help your team feel less anxious about returning to work during the coronavirus pandemic.


The love of money: Salon consultant Jessica Crane on introducing a price increase in your salon post-lockdown and how to communicate this with clients.


The new client journey: As salons and spas prepare to reopen, we explore how they can provide the best customer service while staying safe.


Digital direction: Getting your social media strategy right when you reopen.


Ward’s world: Hellen Ward on why suppliers need to help salons create safe treatment protocols.


Nail notes: Tammy Koslowski on effectively using Instagram to boost your business comeback.


Operational advice: Five ways to help your therapists increase their retail sales by 30% on reopening.


Ask the experts: How to prioritise clients’ bookings when you reopen, and advice on different sugaring methods.


Treatment news: Update your menu with advanced skin treatments from 4T Medical and Gharieni.


New products: The pro brands unveil their new screens, sanitisers, masks and more to help you prepare your salon for reopening.


Career Path: Robbie Tomkins on tells us about his rise to the top as a leading UK male manicurist. 


Cover image: River Island


Access the digital issue of Professional Beauty July 2020