Support Your Therapist campaign gains traction across the UK
During the pandemic, it has been more important than ever for brands to support beauty professionals, and Eve Taylor London is doing so with its Support Your Therapist campaign, to actively stand behind therapists and help them get through the tough times.
The campaign, which launched in summer, focuses on letting consumers know that every time they buy from a therapist in a small business the therapist can recommend the correct products for their needs with ongoing support. The campaign kicked off with a series of adverts and social posts using images of real Eve Talyor therapists, and the #SupportYourTherapist hashtag
The brand is now building on that work with five pledges to support its therapists:
1. Never on the high street
Eve Taylor London focuses solely on its therapists with a promise to never sell its products on the high street where clients could simply cherry pick. The brand believes is imperative that clients receive face-to-face recommendations for the most naturally beautiful skin possible, and maintaining this exclusivity to therapists benefits them without worry for losing sales.
2. Actively direct consumers
All consumers who enquire with Eve Taylor London are actively directed to buy their skincare from its therapist accounts via the comprehensive therapist finder. All therapists who have opted into the system are featured, with no monthly totals or sales quotas to reach in order to appear on it, making it easy for consumers to locate therapists in their area.
While retail products are available on the Eve Taylor website for clients of therapists who don’t retail, the brand always sells at full RRP and never offers discounts or deals that would compete against other therapists or put them at a disadvantage.
3. Affordability for all
Eve Taylor London maintains affordable pricing for therapists and end consumers, with affordable start-up packages for new therapists and no annual spend or sales quotas to ensure ongoing supply. The retail products are set at an affordable price to ensure everyone has access to naturally beautiful skin, regardless of their budget.
4. Comprehensive, yet easy to navigate
The Eve Taylor London product range will always be comprehensive enough to achieve authentic results, yet easy enough to understand and navigate without confusion or conflicting formulations.
5. Online training and enrichment
The brand has created a syllabus of in-depth online training courses to ensure full and thorough product knowledge is gained for initial learning and to refresh existing therapists with updated knowledge, ideal for times when face-to-face training is not allowed.
To be part of the Eve Taylor success story visit eve-taylor.com