Urban Massage buys UK beauty platform Freauty

On-demand wellness app Urban Massage has acquired UK-based beauty booking platform Freauty. The acquisition will, among other aspects, see Urban Massage take on Freauty’s corporate clientele. 

This side of the Freauty business includes companies in the banking, legal, marketing, consultancy and other sectors. The purchase of Freauty comes at the same time as an expansion of the Urban Massage corporate team. 

In a statement, Urban Massage explained that the move to buy Freauty would help the company “cater to more businesses looking to offer wellbeing perks to their staff”. Jack Tang, chief executive of Urban Massage, said: 

“We’re always looking to work with like-minded brands to help people include wellness rituals like massage into their busy urban lifestyles. 

"Freauty has already created great traction in the space and we’re excited to expand our corporate relationships with this acquisition.” 

Established in 2014, Urban Massage is today available in five cities across Europe: London, Paris, Vienna, Manchester and Birmingham. The service allows users to book one of a menu of 11 massages, to be carried out in the comfort of their own homes. 

Via the Freauty service, UK-residents can book a mobile beauty or hair professional for a wide selection of treatments. These range from massages, facials and manicures and pedicures, to makeup, spray tans and waxing. 

Kit Chong, chief executive of Freauty, said: “Over the past two years we have been leading some of our own acquisitions and growing our home and corporate client bases. 

"I’m delighted to be on the other end of the acquisition and look forward to helping Urban Massage expand their global business.”