Voya to launch pop-up spa at Aqua Sana’s Woburn Forest site in 2017
Irish skincare brand Voya is launching a four-week pop-up spa at Aqua Sana in Woburn Forest next year.
Running from January 27 to February 23, the brand will be showcasing its latest ranges as well as offering a bespoke treatment menu to guests – including the chance to experience a seaweed wrap, which Voya is well known for.
The brand will be using both the retail space and a treatment room during the pop-up.
Kay Pennington, group spa manager of Aqua Sana, said: “It’s a first for Aqua Sana and something completely new for our guests – we can’t wait to see what they think.”
Emma Roberts, head of sales at Voya, commented: “Voya’s philosophy has always been to deliver a first-class service to guests, and as a result, we have gained customer loyalty spreading into the UK. We feel that a partnership with Aqua Sana, which shares our ethos, is the perfect fit."
Aqua Sana Woburn Forest will also be hosting pop-up spas with two other skincare brands in 2017 – Comfort Zone (March 24 to April 20) and Espa (May 19 to June 15).
Comfort Zone will be offering guests workshops on diet and lifestyle, while Espa will give spa-goers exclusive “10-minute treats”.
“Each product house is unique in its approach and offers different types of treatments and products for spa guests to learn about and experience,” added Pennington.