Wah Nails to host social media masterclass for beauty professionals in London
Nail art salon chain Wah Nails is hosting a social media masterclass for salon owners, therapists and nail techs, covering everything from SEO to content creation.
The Beauty Gang: Social Media Masterclass for Beauty Pros event is taking place in London’s Finsbury Square on Sunday, June 25 11am–6pm.
Topics being covered on the day include client personas, learning how to identify and attract clients to build your customer base; branding, how to create a cohesive brand and visual identity; and visual guidelines, how to create them so you and your team know that you always post the best content.
There will also be talks on channel strategy, deciding what channels to post on and how often; photography workshop, how to take photographs and videos that work; and content marketing and SEO, what it is and how to ensure your content stays on top of search rankings.
"The beauty salon industry has had a powerful effect on social media and in return it has enabled us to create our online identities, grow our client base and connect deeply with our fans and customers,” says Sharmadean Reid, MBE, owner of Wah Nails.
“Whether you’re a single beauty therapist working from home or have a growing salon business, this masterclass will give you tools, tips and hacks to help you create a long-term strategy and get the best out of your social channels."
Speakers include Ellen Omerod, communications lead at Wah Nails; Kayleigh Jean, content creator at Wah Nails; and Reid, as well as special guests that will be revealed nearer the time.
