Women over 50 feel the least body confident

Women in their 50s feel the least confident about their bodies than any other age group, according to research by YouGov for fashion retailer JD Williams.

55% said they lacked confidence in the way they look, with only four in 10 saying they felt good their body and appearance, the study found.

This majority of the population, dubbed the “forgotten fifties”, also said they felt ignored and unrepresented in TV, magazines and the fashion industry.

The report highlighted the areas of the body these women feel most negative about, which included their stomach (62%), upper arms (33%) and thighs (26%).

However, only 25% said they would consider undergoing a form of cosmetic surgery, such as a facial procedure (13%), tummy tuck (7%) or breast augmentation (5%).

“This group of women still feel let down and ignored by the media and fashion industry. Challenging the retail and fashion industry to step up and recognise the 50 plus woman is our number one priority,” said Angela Spindler, chief executive of N Brown Group PLC (owner of JD Williams).

JD Williams is launching its first “Fifty Plus Fashion Week” later this week, showcasing fashion designed by students for women aged 50 and older.