A new study by beauty and wellness marketplace Fresha has revealed the average cost of spa getaways across the UK.
The research focused on hotels with a “spa and wellness centre”, calculating the average cost of a two-night weekend stay for two adults between November and January by using data from Booking.com.
It also considered the price for a solo traveller and the average ratings for each region.
Regional pricing for UK spa getaways
|
Rank |
UK region |
Average price of a winter weekend spa stay for two adults |
Average price of a winter weekend spa stay for one adult |
Average rating out of 10 |
|
1 |
Wales |
£324.10 |
£309,36 |
8.43 |
|
2 |
North East |
£340.32 |
£324.38 |
8.39 |
|
3 |
West Midlands |
£343.44 |
£335.77 |
7.81 |
|
4 |
Yorkshire and the Humber |
£383.39 |
£368.45 |
8.4 |
|
5 |
East of England |
£387.50 |
£372.28 |
8 |
|
6 |
North West |
£409.44 |
£403.57 |
8.38 |
|
7 |
East Midlands |
£428.15 |
£416.14 |
8.15 |
|
8 |
South East |
£456.37 |
£451.50 |
7.97 |
|
9 |
Scotland |
£470.42 |
£459.72 |
8.46 |
|
10 |
Northern Ireland |
£484.90 |
£475.83 |
8.76 |
|
11 |
South West |
£606.79 |
£597.33 |
7.79 |
|
12 |
London |
£1,048.79 |
£1,043.65 |
8.44 |
Spa breaks in Wales
Wales leads the way in value spa breaks, offering spa weekends at an average of £324.10 for two adults, while the average price for one adult was £309.36
This was coupled with a strong average hotel rating of 8.43 out of 10 in Wales, with this balance of affordability and quality making it a standout spa destination.
Mid-range spa breaks
In the North East, a two-night stay for two averages £340.32, while solo travellers spend £324.38. Spa hotels in the region hold an average rating of 8.39.
The West Midlands followed closely with weekend prices for two at £343.44 and solo stays at £335.77.
Ranking fourth was Yorkshire and the Humber, with an average price of £387.50 for two adults.
A weekend spa stay in Yorkshire and the Humber for one person this winter costs an average of £368.45, and spa hotels here have an average rating of 8.40 out of 10.
Rounding out the top five was the East of England, with £409.44 being the average price for two adults. For one adult, this price is £372.28, and spa hotels have an average rating of 8.00 out of 10.
Premium spa breaks
On the luxury end, London tops the pricing chart with an average cost of £1,048.79 for a weekend spa getaway, reflecting its position as a high-demand urban destination.
The South West and Northern Ireland also cater to premium markets with average costs of £606.79 and £484.90, respectively.
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What spa businesses can learn from the data
Commenting on the findings, a spokesperson for Fresha said, “Winter is often a slower season for travel in the UK, especially outside the holiday period, so many hospitality businesses adjust their prices to attract more visitors.
“By identifying the cheapest spa stays, we get a sense of how different regions strategise their pricing to stay competitive.
“Cheaper prices often reflect a need to fill rooms, indicating areas or establishments where winter demand is lower.
“The cheapest spa stays across different regions can reflect economic conditions or cost-of-living differences.
“For example, a luxury spa in London might cost more than an equivalent in a rural area, simply because of location and overhead costs.
“Comparing prices across regions can reveal where visitors might get the best value, factoring in not just room costs but regional cost differences.”
