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For the past few years, beauty trends have leaned heavily towards minimalism. Think ‘clean girl’ skin, and ‘no-makeup makeup’ – it’s all about the art of looking effortlessly undone. But as we head into 2026, there’s a noticeable shift taking place – and it’s bold, expressive and unapologetically maximalist
From saturated colour and luminous skin to high-impact placement and statement finishes, maximalist makeup is reclaiming its space both on social media and in real life. For professional makeup artists, this revival presents an opportunity to reconnect clients with creativity, individuality and the power of makeup.
Why maximalist makeup is popular right now
Beauty trends rarely exist independently, and the shift towards maximalist makeup can even be tied to the current cultural climate; in times when the world feels uncertain, people often look for ways to express control, confidence and emotion.
Rather than striving for perfection, maximalist makeup invites experimentation, personality and freedom – something many clients are craving after years of minimalist aesthetics dominating their feeds.
Zara Larsson’s tour makeup: A catalyst for the maximalist revival
One of the most talked-about inspirations behind this shift has been Zara Larsson’s recent tour makeup looks, created by Sophia Sinot, which have flooded social media with bold colour and creative placement.
“I’m obsessed with Zara’s take on maximalism,” says Nadia Fihema, director of global education at Huda Beauty. “Her whole look feels like such a powerful burst of self-expression, and I think people are craving that kind of freedom in their makeup again.”
What stands out most is the intentionality behind the look. “Her skin is alive, glowing, full of movement,” Fihema explains. “There is so much colour happening, but it all feels considered and full of personality.”
Instead of relying on heavy contour, Zara’s look embraces expansive blush placement. “I love how her blush melts from right under the eyes into the cheeks, sweeps up to the temples and ties across the bridge of the nose,” she adds. “It gives incredible dimension and energy without weighing the face down.”
How to embrace maximalist makeup
So what does maximalist makeup actually look like for clients in 2026? According to Fihema, it’s not about piling everything on – it’s about impact, confidence and cohesion.
“I think clients will lean into bold, monochromatic moments,” she says. “They’re so easy to adopt for a night out. Take a bold wash of colour, build it into the blush, pair it with great hair and a killer outfit and suddenly you’re the person everyone notices when you walk in.”
This approach also makes maximalism more wearable. By focusing on one hero colour or technique, MUAs can tailor expressive looks to suit a wider range of clients – including those who might usually favour more minimal styles.
How innovative makeup formulas are fuelling the trend
One reason maximalist makeup feels more accessible than it did in the past is product innovation.
“Formulas have levelled up in a big way,” Fihema explains. “Pigment loads are higher, payoff is instant and the days of fighting chalky textures are gone.”
Creams, liquids and powders are now designed to work seamlessly together, which makes bold, high-impact styles effortless. “Everything blends faster, grips better, and keeps its vibrancy – everything melts into the skin without losing intensity,” she adds.
Is maximalist makeup here to stay?
Despite its growing popularity, maximalism isn’t about replacing minimalism altogether.
Rather, as Fihema explains, it’s about expanding the options. “Some days you want soft, natural skin. Other days you crave colour, shine and drama. The beauty is having the freedom to move between the two.”
For professionals, this flexibility is key, as it allows them to create makeup looks that suit a variety of aesthetics – appealing to a wide range of clients. “The next evolution of makeup is all about personal expression,” Fihema adds. “Every look becomes a reflection of mood, personality and creativity.”
The future of makeup
As maximalist makeup continues to gain momentum, one thing is clear: beauty is entering a more expressive era.
Whether it’s inspired by pop culture moments like Zara Larsson’s tour, or a wider desire for creative freedom, bold makeup is once again becoming a tool for confidence and connection.
Maximalist makeup revival – FAQs
What is maximalist makeup?
Maximalist makeup focuses on bold colour, expressive placement, luminous skin and high-impact finishes, prioritising creativity and individuality over subtlety.
Why is maximalist makeup trending again?
Cultural shifts, pop culture inspiration and a desire for self-expression are driving people away from ‘no-makeup makeup’ and towards more expressive beauty looks.
Is maximalist makeup wearable for everyday clients?
Yes. By focusing on one statement element – such as blush placement or a monochromatic colour story – maximalist techniques can be adapted for different comfort levels.
What products work best for maximalist makeup?
High-pigment creams, liquids and powders with blendable, skin-like formulas make bold looks easier to achieve and longer-lasting.
Does maximalism replace the clean girl trend?
No. Both aesthetics coexist, allowing clients and artists to move between minimal and bold styles depending on mood and occasion.
