9 beauty products clients are stocking up on during Covid-19 lockdown
There’s been an increased demand for beauty products during the UK coronavirus lockdown, especially nail art kits, cuticle oil and face masks, according to new data from e-commerce platform RedBrain.
Two weeks ago (week commencing April 13), demand for manicure glue and nail art was at more than 600%, landing at sixth and eighth place on RedBrain’s weekly must-have consumer shopping list.
Hair scissors, fishing nets, garden pot saucers, exercise balls and hair curlers took the five top spots on the list. This news comes after a recent report revealed that online beauty sales have soared 53% during Covid-19.
RedBrain measured product popularity through two factors – impressions, which showed week-on-week the percentage demand growth; and conversions, which reveal week-on-week the percentage change of actual purchases.
9 beauty products that made the top 50 products bought during coronavirus lockdown list are:
- Manicure glue (ranked 6th) – impressions: 683.68% / conversions: 193.14%
- Nail art kits and accessories (ranked 8th) – impressions: 669.42% / conversions: 463.47%
- False nails (ranked 11th) – impressions: 548.59% / conversions: 324.44%
- Cuticle creams and oils (ranked 15th) – impressions: 384.51% / conversions: 1606.99%
- Facial pore strips (ranked 18th) – impressions: 319.72% / conversions: 54.84%
- Nail tools (ranked 19th) – impressions: 299.53% / conversions: 45.55%
- Waxing kits and supplies (ranked 20th) – impressions: 244.7% / conversions: 88.73%
- Skincare masks and peels (ranked 37th) – impressions: 173.62% / conversions: 62.6%
- Make-up tools (ranked 47th) – impressions: 156.73% / conversions: 134.64%
“Is the nation settling down into the new 'normal'? It's hard to tell at the moment, but the insights into purchasing and volumes certainly show that online retail is evolving but healthy,” said Alastair Campbell, chief growth officer for RedBrain.
“The UK should certainly have beautiful skin and nails when we emerge from lockdown."
Check out PB's coronavirus (Covid-19): support guide for beauty salons, spas and self-employed therapists.