Aveda and Dermalogica among CoolBrands 2014

Pro hair and beauty brand Aveda and skincare line Dermalogica have been voted in as some of the coolest brands of the year.

The two companies are among 72 to make the 2014/15 CoolBrands list.

The annual list, compiled by The Centre for Brand Analysis, aims to identify the UK’s coolest brands through a combination of voting by 2,000 consumers and a panel of 37 designers, style experts and prominent figures from the worlds of TV, fashion and music.

Both panels were asked to base their votes on factors such as style, innovation, originality, authenticity, desirability and uniqueness.