CEW launches campaign to boost beauty export opportunities

Business group Cosmetic Exectuive Women UK (CEW) has called on politicians to acknowledge the global opportunities for the UK’s beauty industry.

At a reception held at the House of Commons sponsored by HSBC, CEW aimed to celebrate the £17billion industry, and highlight its importance to the UK economy.

The reception was hosted by CEW president Caroline Neville, along with Iain Wright MP and Carol Bagnald, regional commercial director at HSBC, and featured keynote speeches from the director general of the Confederation of British Industry and CEW’s chairwoman.

Neville said, “British beauty products are respected globally for their style and innovtion in much the same way as British fashion and luxury brands. We need to do more to export our products and secure a larger share of the global beauty market. CEW are kick starting this campaign and will be there to support brands throughout.”

The global beauty industry is predicted to grow almost a third (29%) by 2017, to €487bn (£419bn). The group also wants to see more women encouraged to reach the upper echelons of the beauty business.