Essie names Rebecca Minkoff as its global colour designer

Essie has announced Rebecca Minkoff, designer and owner of the eponymous fashion label, as its new global colour designer.

Minkoff has worked with the nail brand to devise the Spring 2015 Flowerista collection, which is to launch worldwide in March.

Flowerista is the first of many Essie collections that Minkoff will collaborate on. She will also bring her wealth of knowledge to lead the brand’s on-trend vision and provide perspective on the brand’s colour direction for future collections.

She said: “I have always has a lifelong passion for vibrant nail colour and nail art…they are the perfect accessory. I am thrilled to take my relationship with Essie one step further and look forward to a successful and colourful journey.”

Minkoff first worked with Essie at New York Fashion Week in 2012.